We ran a poll on this very topic, and the results are clear.

78% of respondents say that understanding a company’s culture before applying is extremely important. Job seekers are paying close attention to the values, environment, and overall ethos of potential employers.

But why does culture matter so much, and how can candidates ensure they find the right fit?

Why Company Culture Matters More Than Ever

Gone are the days when salary and job title were the only deciding factors in accepting a role. Today, job seekers prioritise workplace culture as a key element in their career decisions.

According to a 2023 YouGov report, 66% of UK workers consider inclusivity and diversity important when evaluating job opportunities. Another study found that nearly half of UK employees view company culture as a top factor in their job search – sometimes even above salary. Furthermore, research from Glassdoor shows that 77% of job seekers would consider a company’s culture before applying, and 56% say it matters more than compensation.

The Risks of Ignoring Culture

A poor cultural fit can lead to dissatisfaction, lack of engagement, and, ultimately, a high turnover rate. Employees who feel disconnected from their company’s values or work environment are more likely to experience burnout, low motivation, and career stagnation. Studies indicate that toxic workplaces are among the leading reasons employees leave their jobs, highlighting the importance of assessing culture before committing to a new role.

How to Research Company Culture Before Applying

If you’re job hunting, here are a few ways to get a sense of a company’s culture:

• Check Online Reviews: Websites like Glassdoor and LinkedIn offer employee insights into work-life balance, leadership, and overall job satisfaction. Google reviews are also a good source of information.
• Explore Social Media: A company’s LinkedIn, Twitter, and Instagram often provide a glimpse into their values, team dynamics, and workplace initiatives.
• Look at Employer Branding: Companies that actively promote diversity, employee well-being, and professional growth often showcase this on their websites and job listings.
• Talk to Current or Former Employees: First-hand experiences can provide a realistic picture of what it’s like to work at a company.
• Ask Your Recruiter: If you’re working with a recruiter, don’t hesitate to ask them about the company’s culture. They have insider knowledge and will be able to introduce you in the best possible way, ensuring the role aligns with your expectations.

The Bottom Line

Understanding a company’s culture before applying isn’t just a nice-to-have – it’s a crucial step in making sure you thrive in your next role. A strong cultural fit leads to job satisfaction, higher productivity, and long-term career success.

If you haven’t already, make sure to vote in our poll and share your thoughts! What’s more important to you – company culture or the role itself? Let us know in the comments!

Looking for a new opportunity but unsure where to start? Contact our team of recruiters—we’ll help you find a role that truly fits your skills, values, and career goals.